Bluesky Becomes Top App In Brazil Amidst X Ban

Right after the Brazilian Supreme Court justice ordered a nationwide ban on Elon Musk‘s X, another social media platform saw a rise in its popularity.

Founded by Jack Dorsey in 2019, Bluesky becomes top app in Brazil amidst X ban. It all began when the Brazilian Supreme Court Justice Alexandre de Moraes accused X of misleading its users with false information.

In between, Bluesky, X’s smaller rival, gained millions of new users within a week after X was banned in Brazil on August 30, 2024. Bluesky is a decentralized social app with features and functions identical to Twitter (now X).

Bluesky Becomes Top App In Brazil Amidst X Ban: Added 8.4 Million Users!

Bluesky, also called “Bsky,” has rapidly become a leading alternative for Brazilian users seeking a platform to fill X’s absence. Although the users loved X and its functionality, they wanted to avoid controversial issues.

When this article was written, Bluesky had over 8.4 million users worldwide, a massive leap from 1 million users in September 2023.

This increase in new users is not only due to X’s ban. Many other factors contributed to Bluesky’s rise, including appealing features and the changing social media landscape.

Bluesky Becomes Top App In Brazil Amidst X Ban. Image Credit: X.

Additionally, regulatory scrutiny and Musk’s recent controversy catalyzed Bluesky’s prominence. Its decentralized nature, user-focused approach, and data privacy commitment make it an attractive alternative to X.

Bluesky continues gaining users in Brazil and beyond, highlighting the growing appeal of decentralized, community-driven platforms prioritizing user rights and autonomy.

As people become increasingly aware of social media trends, they demand transparent, accountable, and user-controlled services.

ALSO READ: The Real Reason Becca Farsace Left The Verge

Bluesky History

Twitter’s ex-CEO, Jack Dorsey, conceptualized and founded Bluesky in 2019.

Currently, former crypto developer Jay Graber is Bluesky’s CEO. Meanwhile, XMPP creator Jeremie Miller has been instrumental in its development. During the app’s initial days, no one would have thought Bluesky becomes top app in Brazil amidst X ban.

Bluesky’s decentralized model positions it as a community-driven platform that prioritizes user rights and autonomy.

Bluesky Becomes Top App In Brazil Amidst X Ban. Image Credit: Social Media.

Because of its decentralized nature, Bluesky operates without a centralized authority, which sets it apart from traditional social media networks.

Bluesky’s familiar interface, reminiscent of X and its emphasis on user control and data ownership, has resonated strongly with the Brazilian audience seeking a reliable and censorship-free social media experience.

Bluesky was created as a decentralized social media platform in response to the growing need for user empowerment, data portability, and resistance to censorship in social networking. For this reason, Bluesky becomes top app in Brazil amidst X ban.