MKBHD Faced Backlash Over His New App: What Went Wrong?

By Sam Kendrick - Sep 25, 2024 | Updated On: 25 September, 2024 | 2 min read
By Sam Kendrick , 2 min read - Sep 25, 2024
Updated On: 25 September, 2024

MKBHD Faced Backlash Over His New App. Image Credit: Social Media.
The renowned techie Marques Brownlee, aka MKBHD, is not a common name in controversies and dramas. However, he may have slipped up big time with his app.
Recently, MKBHD faced backlash over his new app, Panels. The influencer introduced the app with a prime focus on creating a platform for digital artists to showcase and monetize their work.
However, many fans did not appreciate his business plan. What went wrong? Let’s unveil the truth.
What Went Wrong with Panels?
The Panels app is available on both iOS and Android platforms. Upon installation, users can access hundreds of free wallpapers. In an initial announcement, the app was much appreciated for its motto, but soon later, the users started to notice the dark side of the app.
The Pricing Model
One of the main points of argument is the app’s pricing model. Panels+ costs $49.99 annually, which many users find excessive for a wallpaper app. Comparatively, other popular wallpaper apps like Zedge and Backdrops offer more affordable options.
Ad Frequency
Another significant issue is the frequency of ads. Users have to watch two ads before downloading a standard-quality wallpaper. This has led to frustration, with some users comparing the experience to downloading images directly from Google.

MKBHD Faced Backlash Over His New App. Image Credit: Social Media.
Privacy Concerns
Privacy concerns have also been raised. The app requests permission to track user activity across other companies and sites. This has alarmed many users, especially given the app’s high subscription cost.
Use of AI-Generated Wallpapers
Panels allow artists to incorporate AI in their creations. While this can lead to unique and innovative designs, some users question why they should pay for AI-generated content.
Repackaging Claims
Critics have also pointed out that Panels appears to be a repackaged version of an older wallpaper app launched in 2021. This has led to accusations of Brownlee taking a 50% commission on wallpaper sales while tracking users for ads.
MKBHD Response?
In response to the backlash, Brownlee has acknowledged and promised to address the issues. He stated that they are fixing excessive data disclosures and reducing ad frequency. Will these changes be enough to win back user trust? Only time will tell.

MKBHD Faced Backlash Over His New App. Image Credit: Social Media.
In conclusion, while the app offers a range of high-quality wallpapers and a sleek design, its pricing model, ad frequency, and privacy concerns have overshadowed its features. Whether MKBHD can turn things around remains to be seen.
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