10 Inspiring Facts About Google CMO Lorraine Twohill

After realizing that Google’s creative work does not represent the actual world, the Chief Marketing Officer (CMO), Lorraine Twohill, is charting a path toward more inclusive marketing.

Let’s find some inspiring facts about Google CMO Lorraine Twohill and see her achievements, from growing up in rural Ireland to being the CMO of Google.

10. Lorraine Twohill Is From Ireland

Lorraine Twohill is originally from Ireland. She grew up in rural Ireland and was one of two students who used to travel to the neighboring boy’s school from her girl’s school to take applied maths.

Climbing a career ladder like tech in male-dominated industries made her remember her school days as an outsider in the boy’s club.

Most female tech entrepreneurs, including Melanie Perkins, Safra Catz, and Ruth Porat, have shared a story similar to Lorraine’s.

9. Graduated From Joint Honors

The CMO attended Dublin City University from 1988 to 1992 in Dublin, Ireland.

Lorraine graduated with joint honors in International Marketing and Languages.

8. She Started Her Career As A Brand Manager

After Twohill’s graduation, she started her career by working for Burns Philp as a brand manager from 1992 to 1995.

Later, in 2001, in London, the Ireland native became the head of marketing at Dreamticket.com.

7. Notable Working Experience

After working at Dreamticket.com, she worked as the head of marketing at Opodo for two years, from 2001 to 2003.

Meanwhile, Twohill served as a board member at Williams-Sonoma Inc. for five years, where she was named Adweek’s Grand Brand Genius.

Facts About Google CMO Lorraine Twohill. Image Credit: Social Media.

Lorraine also worked as a board member at the Palo Alto Networks for five years and four months. Later, she joined Google as head of EMEA marketing and worked for six years.

The native of Ireland is been serving as the Chief Marketing Officer (CMO) for the past fifteen years and four months.

6. Marketing Campaign

One of the alluring facts about Google CMO Lorraine Twohill is that she did her first big project for Chrome, including spots like Dear Sophie and It Gets Better and even created a comic book.

For the campaign, they wanted to humanize the product and wanted to show how helpful Chrome is to everyday lives. The campaign helped develop a house style that is still seen in their work.

The team has been called to do some of the most critical work in the past 20 years throughout Covid. At first, they were focused on helping people learn about the virus.

Once the team saw the creation of the vaccines, they pivoted to getting the word in partnership with AdCouncil “Get the Facts” and “Get back to what you love” spots.

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5. Salary Of The CMO To Be $272,845 Annually

The average salary of the Google CMO is estimated to be $272,845 annually. However, Google CMO’s compensation is $23,607, more than the US average salary for a CMO.

The CMO earns more than the Senior Marketing Managers by $31,802 more. So, Lorraine’s salary must be $272,845 as the CMO.

4. Awarded Ireland Funds Distinguished Leadership

Lorraine Twohill was presented with The Ireland Distinguished Leadership Award at the St. Francis Hotel. Among the VIPs in attendance was Chuck Feeney, a renowned philanthropist.

Twohill was recognized for her extraordinary business accomplishments by The Ireland Funds and her philanthropy.

3. A Mother Of Two Children

The CMO of Google is married to Pete Davis, and the couple is blessed with two beautiful children.

Facts About Google CMO Lorraine Twohill. Image Credit: Social Media.

The couple has welcomed two children, including one son, Ethan Davis, and one daughter, Izzy Davis. The family of four currently resides in Palo Alto, California.

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2. Facts About Google CMO Lorraine Twohill: Fan Of Irish Tea

While being asked to name a product she can not live without that doesn’t connect her to the internet. She replied that she could not live without her Irish tea.

Among some of the facts about Google CMO Lorraine Twohill, she is a huge fan of strong Irish tea and only gets out of bed once she has at least one cup of Irish tea.

1. Incognito Controversy

Google agreed to demolish billions of records to settle a lawsuit claiming it tracked the internet use of people who thought they were privately browsing in its Chrome browser’s incognito mode.

Twohill wrote in 2019, 

“We are limited in how strongly we can market Incognito because it’s not truly private, thus requiring really fuzzy, hedging language that is almost more damaging.”

These are the ten inspiring and exciting facts about Google CMO Lorraine Twohill.

FAQs

Q. When did Lorraine Twohill join Google?

A. She joined Google in 2003.

Q. Does Google have a CMO?

A. Lorraine Twohill is Google’s CMO.

Q. Where does Lorraine Twohill live?

A. She currently resides in Palo Alto, California.