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    Meet Seagate Global VP Rosalina Hiu: Women In AI Transforming Digital Landscape

    Rayan

    By Rayan - Jun 5, 2024 | Updated On: 14 June, 2024 | 3 min read

    By Rayan , 3 min read - Jun 5, 2024

    Updated On: 14 June, 2024

    Seagate Global VP Rosalina Hiu. Image Credit: LinkedIn.




  • One of the women in AI transformation, Rosalina Hiu, is the vice president of global marketing and PR at Seagate Technology and has almost two decades of experience in managing.

    If you don’t know Seagate Global VP Rosalina Hiu, it’s the right time to learn about her career achievements, growth, and success. So, let’s find out some interesting information about the VP.

    Meet The Vice President Of Seagate Technology

    Rosalina (Rose) Hiu is passionate about managing and developing high-performing years with two decades of experience. She is experienced in working and influencing cross-functionally in a matrix organization.




  • Hiu resides in Cupertino, California, United States. She attended UCLA Anderson School of Management, where she studied Women in Governance for almost a year.

    Rose is a driven marketing executive with over 18 years of managing various areas of marketing, including product positioning, e-commerce, brand transformation, and AI for modern tech stack and marketing.

    Hiu’s top skills include global e-commerce, product marketing, and corporate commerce. However, Hiu is also an example of a woman in AI similar to Technovation CEO Tara Chklovski, AI Expert Lee Tiedrich, and Capgemini Karine Brunet.

    Start Of The Career As Associate Category Manager

    Rosalina’s career started when she joined eBay Inc. as the associate category manager and power seller program account manager.




  • Ebay is a pathway that creates millions of sellers and buyers in many markets around the world. Rose developed computer category structure changes and managed the relationships and sponsorship programs.

    Hiu also served as seller marketing and power seller program manager. She developed and implemented eBay seller content strategies and marketing contact across offline and online touch points.

    Seagate Global VP Rosalina Hiu

    Seagate Global VP Rosalina Hiu. Image Credit: LinkedIn.

    Seagate Global VP Rosalina Hiu also managed the program marketing collateral, various program initiatives, and regular communications, including sales contests, marketing promotions, and offline events.

    Rose also served as the senior manager of international marketing and merchandising and also the social commerce business unit.




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    Achieved Incremental Of $180 Million

    While working as the senior manager at eBay, Seagate Global VP established the first centralized marketing operation team, which supported 17 countries for publishing, email marketing, merchandising, global reporting/analysis, and advertising support.

    Hiu developed high-performance team members and people manager and a center of excellence process. She managed the workload balance and the required resources.

    While working as the manager, Hiu achieved an incremental of $180 million annually for DE markets and the UK while enhancing the machine learning algorithm across site pages.




  • Rosalina managed various A/B tests to find the value of improved versions of algorithms, value of merchandising, targeting, and displays. She scaled the business results by agile execution.

    However, Rose has influenced across functional groups, including analytics, technology, and other business units and global product roadmap management.

    Seagate Global VP Rosalina Hiu

    Rosalina Hiu joined Seagate Technology in May 2014 as the Global Marketing Director and is now the Vice President of Global Marketing and PR.

    While working as a global marketing director, she led a high-performing team with responsibilities across demand generation, social marketing, integrated marketing initiatives, and customer insights and analytics.




  • Rose established a global B2B demand generation program across various products, including Marketing Automation (Eloqua), leveraging CRM (Salesforce), data enrichment capabilities, and a lead predictive engine.

    Seagate Global VP Rosalina Hiu

    Seagate Global VP Rosalina Hiu. Image Credit: LinkedIn.

    The growth is socially strategic across paid, owned, and earned to drive quality traffic with high conversion.

    Hiu specializes in high-performing team establishment, global management, customer acquisition & retention, growth hacking, e-commerce, data-driven marketing, social commerce, social paid, influencer programs, and many more.

    Similarly, you might also be interested in learning more about Qualcomm Snapdragon Computex 2024 Keynote.




  • Invested Around $90 million In Israeli Companies

    Seagate Global VP Rosalina Hiu mentioned that Seagate’s brand goal was to maximize data potential before the 2020 OurCrowd Global Investor Summit.

    The opening of the Tel Aviv Innovation Center, Lyve Labs Israel of Seagate, was to form partnerships with businesses to enable innovations by providing efficient ways to work with exabytes of data.

    The reason for Seagate to create Lyve Labs was to understand that innovation cannot happen in silos. The Nasdaq-listed data storage company had been active in Israel for over ten years and had invested around $90 million in companies there.

    Israel’s track record of innovation is one reason Seagate wants to invest more.




  • FAQs

    Q. When did Rosalina Hiu join Seagate Technology?

    A. She joined Seagate Technology in May 2014.

    Q. Where does Rosalina Hiu reside?




  • A. Hiu resides in Cupertino, California, United States.

    Q. How much is Seagate Global’s vice president’s net worth?

    A. The net worth of Seagate Global VP is yet to be estimated.




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